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Aboitiz Units Move to Strengthen Brand Positioning in Cebu

Foressa Balamban

ABOITIZ Equity Ventures, Inc. (AEV), the publicly listed holding company of the Aboitiz Group, announced on Thursday the plans and projects that its business units will undertake to strengthen the group’s brand positioning in Metro Cebu. The Aboitiz Group moved its corporate headquarters to Manila in 2013 but Cebu—where the company has its roots—continued to…