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Latitude Corporate Center Cebu

‘Ayala Boy’ Makes Good

Cebu 38 Park Avenue

When Jose Soberano III started his Cebu real estate company in 2003 with an affordable housing project in the northwestern Cebu town of Balamban, he gave out soft drinks and sandwiches to his potential customers. It was his hands-on attempt to introduce Cebu Landmasters, Inc. (CLI) as a trusted brand in the housing development business….